Init Intelligence Atlas

Stacey Epstein

3 min read

Stacey Epstein

Serial enterprise-software CMO/CEO who, since Jan 2026, is CEO of Structured (fka StructuredWeb) — an AI-native partner/channel-marketing automation platform majority-owned by Invictus Growth Partners.

Snapshot

  • Now: CEO of Structured (rebranded from StructuredWeb), appointed Jan 2026, succeeding founder Daniel Nissan.
  • Archetype (for init): Strategic / Operator — enterprise-SaaS CMO/CEO validator across multiple enterprise software companies.
  • Warm path: Ryan Carlson — both are members/partners of The Operator Network (OpNet), the operator-angel syndicate. A direct co-member tie, not a cold ask.

Why an init.inc angel target

  • Operator-angel via OpNet. The Operator Network is an active angel syndicate of C-level execs that writes ~1M into seed/Series A rounds, specializing in GTM and G&A advice — exactly init’s back-office / AI-employee wedge. Stacey is a named member.
  • Enterprise-SaaS GTM validator. A repeat enterprise-software CMO (Freshworks 10M ARR → 1B GE exit) plus an operating CEO (Zinc, now Structured) — high-credibility brand/GTM voice for an enterprise back-office buyer.
  • Channel/ecosystem reach. As Structured’s CEO she works across IBM, Google, Microsoft, Dell, ServiceNow, Zoom partner ecosystems — adjacent enterprise-IT buyer relationships.

Conflict screen

  • Clean. No angel/advisor/board check identified in any init.inc competitor (Serval, Console, Atomicwork, Ravenna, STLabs, Edra, Treeline, Risotto, Siit, Echelon, ClearFeed, Modern, Rezolve.ai, Unthread, Wrangle, Querypal, Moveworks, Aisera, Fixify, Leena AI).
  • Freshworks (ex-CMO 2021–24) is career history, not a conflict — and she left in 2024, so even that earlier overlap is moot. Likewise SuccessFactors (HR), ServiceMax (field-service mgmt), and Veeva (life-sciences CRM) are incumbent operating roles, not investments in a rival.
  • Past board seats — Litmus and CircleCI — are neither init competitors nor conflicts.

Background

  • Structured / StructuredWeb (Jan 2026–present): CEO. Brought in to lead the company’s AI-native platform launch (Q1 2026) and enterprise expansion under majority owner Invictus Growth Partners.
  • Veeva Systems: CMO (most recent role before Structured).
  • Freshworks: CMO (2021–2024) — guided the company through its ~$1B IPO.
  • Zinc: CEO (mobile-first comms for deskless workers) — acquired by ServiceMax.
  • ServiceMax: joined the founding team as CMO (later Chief Marketing & Customer Experience Officer); ServiceMax acquired by GE for ~$1B.
  • SuccessFactors: CMO — helped scale from ~3.4B acquisition by SAP**.
  • Oracle: began her career in channel marketing.
  • The Operator Network (founding-era member, public launch 2022): C-level operator-angel syndicate founded by Frederic Kerrest; co-members include Ryan Carlson and Viviana Faga. ^[single-source: OpNet team page + MIT-hosted OpNet brief]
  • Scale Venture Partners: listed on ScaleVP’s team page as “Former CMO” (marketing-advisor affiliation, not a venture-partner/IC role). ^[single-source: scalevp.com]

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